26 May Top B2B Myths
SETTING THE RECORD STRAIGHT
3 B2B Marketing Myths to Overcome
THEY READ YOUR MARKETING
(no they don’t)
Most brands still feel they need to tell their audience about every feature, benefit and innovation their product or services will deliver. Stop over-complicating the message with every detail. If you can reduce the information to why the product matters to them, well then, they might actually read those words you tirelessly fretted over.
THEY WANT YOU TO SOLVE
THEIR PROBLEMS
(this is a big one)
They don’t want you to solve their problems, they want you to make them more profitable, they want you to give them the precious gift of time, they want your product or service to do much more than solve a problem, they want it to make them richer, happier and more successful.
B2B MARKETING IS DIFFERENT
THAN B2C MARKETING
(OK, so some of the
tactics are different)
B2B strategies might take a different route but the objectives should be the same – sell more, make a promise, own your category, be consistent) Even if you are generating leads, you have to create a consistent brand.