GCHA Report brings critical data to life to alert Georgians to refocus on changing children’s healthcare.
The Georgia Children’s Health Alliance (GCHA) had a vast amount of data, representing their work on the health of Georgia’s children. GCHA needed a resource that would present the information in an easily accessible format and appeal to a broad range of audiences —from teachers to political leadership.
Soloflight branded the report, “Refocus”, to illustrate a new way to look at the data and to challenge the reader to refocus their thoughts about the health of Georgia’s children. We created an organizational framework including headings, sub-headings and icons to streamline the information and guide the reader through the piece.
In order to make the more than 100 pages of data more approachable, Soloflight incorporated bright colors and original illustrations. As a reminder to the topic at hand, we sourced relevant photography of diverse children in all stages of life to fit with each chapter’s topic. The result was an overall design and layout showcase the wealth of data and bringing to the forefront the GCHA’s message.