Rebranding effort helped membership and corporate partnerships grow.
CHALLENGE:
The Georgia Women’s Business Council (GWBC), a non-profit organization that promotes certified women-owned businesses, needed help creating a brand that successfully reflected its impact, diversity and presence.
Solution:
Soloflight worked with GWBC to create a cohesive brand that introduced simplified typography, distinctive iconography and a fresh color palette. By consistently applying these elements to the GWBC’s communications—such as their stationery, web site, presentation materials and events—we unified a multitude of programs and re-introduced GWBC as an influential, connected organization.
The revived visual identity positioned the GWBC to grow its membership base and its corporate partnerships.