Custom publication provides a valuable resource for veterinarian technicians by delivering current content regarding pet health for creating trust with pet owners.
Merial wanted to revitalize their Protector publication. Not only does Protector have to engage and educate a very specific audience – veterinary technicians – Merial wanted it to have incentives to continue the experience online.
After a complete redesign, Protector’s look is not only more sophisticated and modern, but it is more effective in educating the vet techs who read it. In addition to making the magazine more interactive – games, recipe sharing and surveys – we have integrated a rewards program to encourage continuing education online. The overall reception of the magazine has been wonderful. Subscriptions are up 12% and the feedback has all been overwhelmingly positive.