A venture capitalist firm purchased Aon eSolutions, the technology division of Aon, a global insurance agency. The new company wanted an ad campaign that would portray a start-up vibe, while still showcasing its more than 25 years of history within the market.

The ads served to introduce the new company to the marketplace, sparked interest with new prospects, without giving too much away. This approach allowed the company to fine-tune its evolving brand messages moving forward.